Butigo

Butigo is an Istanbul-based vertical e-commerce company that designs, manufactures, and sells high-fashion women's shoes and accessories at affordable price points, operating entirely online for the Turkish and regional markets. As a portfolio company of 212 (formerly 212 Ltd), a leading Turkish early-stage venture fund, Butigo applies a fast-fashion model to online footwear retail, focusing on in-house designed merchandise sold direct-to-consumer. The company has been active since at least 2012 and has been recognized as a notable case study in Turkish e-commerce.