Bunjang

Bunjang (operated by Bungaejangter Inc.) is South Korea's leading tech-driven recommerce platform, launched in 2014 and headquartered in Seocho-gu, Seoul. The platform connects over 10 million monthly users for consumer-to-consumer secondhand transactions, with a gross merchandise value of approximately 1 trillion Korean won as of 2025, and serves a predominantly millennial and Gen Z user base. Bunjang differentiates through heavy technology investment — 50% of employees are developers — applying AI, machine learning, and an escrow safe payment system to authenticate goods and build trust in C2C transactions, while also operating Bunjang Global to connect Korean sellers with buyers in over 200 countries.