Brumbrum

BrumBrum is Italy's first online used car retailer, founded in 2016 and headquartered in Milan. The platform enables customers to browse, purchase, and receive certified pre-owned vehicles entirely online, combining the convenience of e-commerce with dealership-level quality guarantees. BrumBrum reconditioning vehicles at its 16,500 sqm factory in Reggio Emilia, subjecting each car to over 300 quality checks. The company was acquired by Cazoo in early 2022 and subsequently by Aramis Group (Europe's leading online used car retailer) in November 2022. It operates as a B2C marketplace offering used cars, zero-kilometer vehicles, and long-term rental services.