Brands and Ninjas

Brands and Ninjas is a crowdsourced data-as-a-service platform that gives brands real-time visibility into their point-of-sale performance across large-scale retail. The platform mobilizes a community of on-the-ground contributors who complete in-store audit missions — capturing photos and structured data — which are processed by the company's data science team into dashboards, descriptive analyses, and predictive forecasts. Founded in 2019 and incubated at Instituto Pedro Nunes in Coimbra, Portugal, the company has expanded into HORECA channels and uses machine learning to detect patterns and optimize brand sales strategies.