Brand X Corporation (Xexymix)

XEXYMIX is a South Korean premium activewear brand founded in 2015 by Brand X Corporation, which was itself established in 2012 as an e-commerce venture. The brand quickly rose to become the #1 athleisure label in South Korea by sales, built on signature high-performance fabrics engineered for a snug, supportive fit across yoga, fitness, golf, swim, and running. XEXYMIX designs functional garments that help wearers reach their full potential without sacrificing style, offering leggings, sports bras, outerwear, and accessories for women and men. The flagship Black Label line, launched in 2019, targets the premium segment with advanced 380N-rated compression fabrics. The brand has expanded internationally across Asia and beyond, with operations in Singapore, Taiwan, Thailand, China, and English-language markets globally, supported by KOSDAQ listing under ticker 337930. Brand X reported 274 billion KRW in annual revenue in FY2025.