Boll & Branch

Boll & Branch is a direct-to-consumer luxury bedding brand founded in 2014 by Scott and Missy Tannen, and the first company in the bedding industry to earn Fair Trade Certification. The brand prioritizes thread quality over thread count, using 100% organic cotton to produce sheets, comforters, pillows, bath products, and furniture sold primarily through its own website and retail stores. Boll & Branch has grown to over $200 million in annual revenue and expanded into luxury mattresses, furniture, and hospitality partnerships. The company differentiates itself from mass-market bedding brands through supply chain transparency — its Origin Track feature lets customers trace their products back to the farm.