Bobbie

San Francisco, United States · Founded 2018 · $135.0M raised

Employees
51–200
Founded
2018
Business Model
B2C
Website
bobbie.com
Total Funding
$135.0M
Last Round
$70.0M Series CJul 2023
Rounds
4

About

Bobbie is a direct-to-consumer organic infant formula brand founded in 2018 by Laura Modi, a former Airbnb executive. The company offers European-style USDA organic formula via subscription and retail, becoming the fastest-growing infant formula brand in decades. Bobbie operates its own U.S.-based manufacturing and serves health-conscious parents nationwide.

Summary

Bobbie is an E-Commerce company based in San Francisco, United States, founded in 2018. It has raised $135.0M in total across 4 rounds, most recently a $70.0M Series C round in Jul 2023. Investors include VMG Partners, Park West Asset Management and Trinity Ventures.

Tech & App Stack

7 technologies & apps tracked

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Funding History

Debt FinancingEquipment FinancingOct 2025

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Investors

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