BlueKai
AcquiredSan Jose, United States · Founded 2007 · $45.2M raised
- Headquarters
- San Jose, California
- Founded
- 2007
- Business Model
- B2B
- Website
- bluekai.com
- Total Funding
- $45.2M
- Last Round
- $21.0M Series CJan 2010
- Rounds
- 4
- Acquired by
- OracleFeb 2014 · $400.0M
About
BlueKai was a cloud-based big data platform and Data Management Platform (DMP) that enabled companies to personalize online, offline, and mobile marketing campaigns using third-party audience data. The platform allowed marketers to build, manage, and activate audience data across advertising channels for more precise targeting and personalization. BlueKai also operated a large data marketplace where publishers and data owners could monetize their audience data. The company was acquired by Oracle in February 2014 for approximately $400 million and was subsequently integrated into the Oracle Marketing Cloud as the Oracle BlueKai Data Management Platform.
Summary
BlueKai is an Adtech company based in San Jose, United States, founded in 2007. It has raised $45.2M in total across 4 rounds, most recently a $21.0M Series C round in Jan 2010. Investors include GGV Capital, Battery Ventures and Redpoint Ventures.
Tech & App Stack
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Funding History
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Feb 2014
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Series A through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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