How much funding has BlueKai raised?

BlueKai has raised $45.2M in total funding, most recently a Series C round.

Who are BlueKai's investors?

BlueKai's investors include GGV Capital, Battery Ventures, Redpoint Ventures.

Where is BlueKai headquartered?

BlueKai is headquartered in San Jose, California, United States.

What industry is BlueKai in?

BlueKai operates in Adtech, Data & Analytics, Marketing Tech.

BlueKai

Closed

San Jose, United States · Founded 2007 · $45.2M raised

Adtech

Data & Analytics

Marketing Tech

Headquarters: San Jose, California
Founded: 2007
Business Model: B2B
Website: bluekai.com

Total Funding: $45.2M
Last Round: $21.0M Series CJan 2010
Rounds: 4

About

BlueKai was a cloud-based big data platform and Data Management Platform (DMP) that enabled companies to personalize online, offline, and mobile marketing campaigns using third-party audience data. The platform allowed marketers to build, manage, and activate audience data across advertising channels for more precise targeting and personalization. BlueKai also operated a large data marketplace where publishers and data owners could monetize their audience data. The company was acquired by Oracle in February 2014 for approximately $400 million and was subsequently integrated into the Oracle Marketing Cloud as the Oracle BlueKai Data Management Platform.

Summary

BlueKai is an Adtech company based in San Jose, United States, founded in 2007. It has raised $45.2M in total across 4 rounds, most recently a $21.0M Series C round in Jan 2010. Investors include GGV Capital, Battery Ventures and Redpoint Ventures.