Bloomable

Bloomable is South Africa's leading online marketplace for flowers and gifts, connecting nearly 200 local florists and artisans with customers nationwide for same-day delivery. Founded in 2014 as SA Florist by Nick Wallander, Fraser Black, and Dave Moller, the company rebranded to Bloomable in November 2018 to reflect its expansion beyond flowers into a broader gifting platform. Operating from Cape Town, Bloomable enables local floral businesses to reach customers across South Africa, offering handcrafted bouquets, gift boxes, and artisan products for occasions including birthdays, anniversaries, sympathy, and corporate gifting. The marketplace model allows independent florists to list inventory and fulfill orders locally while Bloomable handles e-commerce infrastructure, payments, and customer experience.