Bewelab

Bewe is a Swiss neuroscience startup that has built a mobile game clinically designed to reduce food cravings and support healthier eating habits. Spun out of the Laboratory of Neurorehabilitation Sciences at the University of Fribourg, its five-minute daily game sessions are backed by more than 15 years of neuroscience research and validated through randomized controlled trials, with users reporting a 28% reduction in cravings. Bewe works with health insurers, healthcare professionals, and employers to deliver the game as part of preventive-health and wellness programs.