BetterPlace

Better Place Co., Ltd. is a Japanese fintech and HR-tech company focused on corporate pension and financial benefits services for small and medium-sized enterprises. The company is the primary promoter of the 'Hagukumi Corporate Pension', a defined-benefit corporate pension system that allows companies—particularly those in childcare and social welfare sectors—to provide employees with pension benefits and financial security during parental leave. Better Place serves as the designated promotion and administrative agency for the Fukushi Hagukumi Corporate Pension Fund, handling plan design, enrollment operations, and ongoing support for participating companies. It also operates 'Tsumitate DC Service', an enterprise defined-contribution pension plan setup and administration service, and has developed a proprietary enterprise pension digital platform called 'HaguONE'. As of 2026, over 5,000 companies have adopted the Hagukumi Corporate Pension system, and Better Place has partnerships with more than 30 financial institutions across Japan. In 2025, the company ranked 11th in Deloitte's Technology Fast 50 Japan with 358.6% revenue growth.