Where healthy habits transform into protection and positive impact
Betterfly is Latin America's #1 personalized protection and benefits platform, founded in 2018 by Eduardo and Cristóbal della Maggiora. Originally launched as Burn to Give — an app that converted healthy habits into charitable donations — the platform evolved into a comprehensive employee benefits solution that integrates insurance, wellness, and social impact. Employers pay for membership, and employees earn life insurance protection and access to world-class benefits by completing daily healthy habits. Present in 8 countries across Latin America and expanding into Europe, Betterfly reached unicorn status in 2022 following a $125M Series C. The platform rewards individual wellbeing while creating measurable positive social impact.
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