Betfair

Betfair is the world's largest online betting exchange, founded in 2000 to create a fairer betting marketplace that puts customers in control. Part of Flutter Entertainment's UK&I division, Betfair operates sports betting, online casino, online poker, and bingo products across global markets. Unlike traditional bookmakers, Betfair's exchange model lets customers set their own odds and bet against each other, eliminating the house edge on exchange markets. The company is consistently ranked among the top 75 most valuable brands in the UK and serves millions of customers worldwide.