Ben & Frank

Ben & Frank is the leading direct-to-consumer (DTC) eyewear brand in Mexico and an emerging leader in Latin America. Founded in 2015 in Mexico City by Mariana Castillo, Eduardo Paulsen, and Benigno Pérez, the company disrupts the traditional optical industry by eliminating intermediaries — manufacturers, wholesalers, and retailers — to offer fashionable, prescription-quality eyewear at accessible price points. Ben & Frank operates a successful omnichannel model combining brick-and-mortar retail locations (nearly 50+ stores across Mexico and Chile) with a best-in-class e-commerce platform. The brand has established a strong identity through strategic collaborations with local artists and designers, and exclusive limited-edition collections. Backed by L Catterton, DILA Capital, and Wollef (formerly Jaguar Ventures), Ben & Frank is aggressively expanding its footprint across Latin America, with plans for a potential exit as early as 2027.