Belora

High performance. Clean. Vegan. The first MADE SAFE certified makeup across Europe and Asia.

Belora was founded in 2019, is headquartered in Gurugram, India, lists 11–50 employees, and has $400K in recorded funding across 2 rounds.

Headquarters
Gurugram
Employees
11–50
Founded
2019
Business Model
B2C
Total Funding
$400K
Last Round
$400K SeedJan 2023
Rounds
2

Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.

Indexed holds 2 funding rounds and 5 investors for this company. The full record is or through the API.

About

Belora is an Indian direct-to-consumer cosmetics brand founded in 2019 by Ainara Kaur and Akaljyot Kaur, headquartered in Gurgaon. The company positions itself as the first MADE SAFE™ certified makeup brand across Europe and Asia, offering clean, high-performance, vegan makeup and skincare products free from a curated list of over 2,000 harmful ingredients. Belora's product line — including lipsticks, moisturisers, kajals, and eyeshadows — is formulated with naturally derived ingredients that meet strict European and Australian certification standards while delivering rich pigmentation and long-lasting wear. The brand has raised a Pre-Series A round backed by Surge Sequoia, DSG Consumer Partners, and key angel investors.

Summary

Belora is an E-Commerce company based in Gurugram, India, founded in 2019. It lists 11–50 employees. It has raised $400K in total across 2 rounds, most recently a $400K Seed round in Jan 2023. Investors include We Founder Circle, Sequoia Capital Surge and DSG Consumer Partners.

Funding History

SeedSeed RoundJan 2023
$400K

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Funding: Seed. Amounts, valuations, and investors where available.

Investors

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