Belora

Belora is an Indian direct-to-consumer cosmetics brand founded in 2019 by Ainara Kaur and Akaljyot Kaur, headquartered in Gurgaon. The company positions itself as the first MADE SAFE™ certified makeup brand across Europe and Asia, offering clean, high-performance, vegan makeup and skincare products free from a curated list of over 2,000 harmful ingredients. Belora's product line — including lipsticks, moisturisers, kajals, and eyeshadows — is formulated with naturally derived ingredients that meet strict European and Australian certification standards while delivering rich pigmentation and long-lasting wear. The brand has raised a Pre-Series A round backed by Surge Sequoia, DSG Consumer Partners, and key angel investors.