Belly
AcquiredChicago, United States · Founded 2011 · $10.0M raised
- Headquarters
- Chicago
- Founded
- 2011
- Business Model
- B2B
- Total Funding
- $10.0M
- Last Round
- $10.0M Series BMay 2012
- Rounds
- 2
- Acquisition Date
- Nov 2018
Totals include recorded grants and other qualifying funding, not just equity. What counts toward funding.
Indexed holds 3 funding rounds for this company. The full record is or through the API.
About
Belly was a Chicago-based customer loyalty platform founded in August 2011 by Logan LaHive and Craig Ulliott, initially backed by Lightbank and later by Andreessen Horowitz, New Enterprise Associates, and Cisco. Merchants used an in-store iPad to run point-based rewards programs redeemable through a customer-facing app, with integrations into Apple Wallet and Google Wallet and rollouts at retailers including 7-Eleven and McDonald's. The company's product line assets were acquired by Mobivity Holdings Corp. in November 2018 and the standalone Belly product was discontinued.
Summary
Belly is a Marketing Tech company based in Chicago, United States, founded in 2011. It has raised $10.0M in total across 2 rounds, most recently a $10.0M Series B round in May 2012.
Tech & App Stack
2 technologies & apps tracked
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Funding & Exit History
Nov 2018
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Funding: Seed through Series B. Amounts, valuations, and investors where available.
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