Beeswax is a bidder-as-a-service company that provides programmatic advertising infrastructure to advertisers, agencies, and ad tech companies. Founded in 2014 in New York, the platform allows customers to build and operate their own custom bidding logic on top of Beeswax's scalable, cloud-based DSP infrastructure. Beeswax enables sophisticated buyers to access programmatic inventory while maintaining full control of their bidding strategies and data. The company was acquired by FreeWheel (a Comcast subsidiary) in 2021.
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