Banabo is the first Marketing Attribution OS with the mission of getting a company’s marketing waste to zero. We help companies achieve this goal by mapping a website visitor’s entire journey through a sale, and showcasing the true impact of each touchpoint. Accurate attribution previously wasn’t possible due to GDPR in the EU, CCPA in California, and the iOS 14 Privacy Changes. And with Google banning tracking cookies in 2023, we’ve built the first fully cookieless marketing attribution solution, using zero personal data.