Back Office as a Service for Startups
BackOps (later rebranded as HireAthena) was a San Francisco-based startup founded in 2010 by Kristen Koh Goldstein that provided integrated back office outsourcing for startups and small businesses. The company combined cloud software with a network of work-from-home finance and HR professionals to handle accounting, payroll, bookkeeping, and compliance for seed-through-Series-C-stage companies. Clients included AngelList, BadgeVille, and Socialize.
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Mar 2026
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