How much funding has B8ta raised?

B8ta has raised $76.0M in total funding, most recently a Series C round.

Who are B8ta's investors?

B8ta's investors include Macy's, Evolution Equity Partners, TriplePoint Capital, Khosla Ventures, Peak State Ventures, Sound Ventures.

Where is B8ta headquartered?

B8ta is headquartered in San Francisco, California, United States.

What industry is B8ta in?

B8ta operates in Energy, E-Commerce.

B8ta

Acquired

Software-powered retail for every product

San Francisco, United States · Founded 2015 · $76.0M raised

Energy

E-Commerce

Headquarters: San Francisco, California
Employees: 51–200
Founded: 2015
Business Model: B2B

Website: b8ta.com
Total Funding: $76.0M
Last Round: $50.0M Series COct 2019
Rounds: 3

About

B8ta was a software-powered retail-as-a-service startup founded in 2015 in Palo Alto, California, that made physical retail accessible for consumer technology brands. Rather than earning revenue from product sales, b8ta charged brands a subscription fee for retail shelf space, staff, and in-store analytics — tracking shopper behavior and providing consumer insights to participating brands. The company partnered with Lowe's, Macy's, and other major retailers before shuttering its U.S. operations in early 2022 after failing to reach a deal with landlords.

Summary

B8ta is an Energy company based in San Francisco, United States, founded in 2015. It has raised $76.0M in total across 3 rounds, most recently a $50.0M Series C round in Oct 2019. Investors include Macy's, Evolution Equity Partners and TriplePoint Capital.