B8ta
AcquiredSoftware-powered retail for every product
San Francisco, United States · Founded 2015 · $80.5M raised
- Headquarters
- San Francisco, California
- Employees
- 51–200
- Founded
- 2015
- Business Model
- B2B
- Website
- b8ta.com
- Total Funding
- $80.5M
- Last Round
- $4.5M SeedOct 2019
- Rounds
- 4
- Acquisition Date
- Feb 2022
About
B8ta was a software-powered retail-as-a-service startup founded in 2015 in Palo Alto, California, that made physical retail accessible for consumer technology brands. Rather than earning revenue from product sales, b8ta charged brands a subscription fee for retail shelf space, staff, and in-store analytics — tracking shopper behavior and providing consumer insights to participating brands. The company partnered with Lowe's, Macy's, and other major retailers before shuttering its U.S. operations in early 2022 after failing to reach a deal with landlords.
Summary
B8ta is an Energy company based in San Francisco, United States, founded in 2015. It has raised $80.5M in total across 4 rounds, most recently a $4.5M Seed round in Oct 2019. Investors include Macy's, Evolution Equity Partners and TriplePoint Capital.
Tech & App Stack
5 technologies & apps tracked
Every product and vendor across these categories, with where each signal came from.
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Funding History
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Feb 2022
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Seed through Acquisition — per-round amounts, valuations, and who invested in each round.
Investors
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