Azah

Azah is India's first Made Safe-certified premium organic sanitary pad brand, founded in 2018 by Aqib Mohammed and Shashwat Diesh, alumni of IIT Roorkee and former Ola employees. The company focuses on delivering quality feminine hygiene products — including regular and XL sanitary pads — to women across India, with distribution reaching over 1,800 pin codes. Azah's products are tested and certified by Safe Cosmetics Australia, distinguishing them from conventional pads in the Indian market. The brand raised seed funding of approximately $200,000 in 2019 and has positioned itself as a premium, trusted alternative in the fast-growing feminine hygiene segment. Azah sells direct-to-consumer through e-commerce and operates in a market projected to grow significantly as awareness of women's health and hygiene products expands in India.