Atrium
Out-of-the-Box BI For Sales Teams - Fullcast
San Francisco, United States · $33.5M raised
- Headquarters
- San Francisco, California
- Employees
- 11–50
- Business Model
- B2B
- Website
- atriumhq.com
- Total Funding
- $33.5M
- Last Round
- $20.0M Series AJan 2022
- Rounds
- 2
About
Atrium was a data-driven sales management and performance analytics platform built for B2B sales teams, providing automated KPI tracking, pipeline coaching insights, and rep performance benchmarking. Co-founded by Jason Heidema and Peter Kazanjy, Atrium helped sales managers identify coaching opportunities using objective data without relying on manual reporting. The platform integrated with CRM systems to surface actionable insights for improving sales team outcomes. Atrium was acquired by Fullcast in 2025.
Summary
Atrium is a Legal Tech company based in San Francisco, United States. It has raised $33.5M in total across 2 rounds, most recently a $20.0M Series A round in Jan 2022. Investors include Craft Ventures and Bonfire Ventures.
Tech & App Stack
9 technologies & apps tracked
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Funding History
Jan 2022
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Seed through Series A — per-round amounts, valuations, and who invested in each round.
Investors
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