ASFAR

ASFAR is the Saudi Tourism Investment Company, a Public Investment Fund (PIF) entity established to co-invest with the private sector in transforming tourism across the Kingdom of Saudi Arabia. The company focuses on empowering local communities by developing tourism and investment products grounded in each destination's unique narrative and cultural heritage, aligned with Vision 2030. ASFAR works to transform promising Saudi cities into attractive tourism destinations by creating innovative investment structures and partnerships that unlock the full potential of the Kingdom's diverse regions.