Ara

Ara (formerly Cargo, operating as Ara Labs) began as an in-car commerce marketplace that helped rideshare and taxi drivers earn additional income by selling snacks and essential goods to passengers on the go. The New York-based company has since evolved into a digital out-of-home (DOOH) advertising network, deploying connected in-car and car-top digital screens across rideshare and taxi fleets to deliver location-targeted advertising. Founded in 2016, Ara has attracted a broad investor base spanning venture and strategic backers, with reported cumulative funding in the tens of millions of dollars as it scaled both its driver-facing commerce and screen-based ad businesses.