APFS

APFS is an early-stage Thai fintech startup providing embedded insurance premium financing for buyers who do not have a credit card. The company partners with insurance companies and brokers to embed its service directly at online checkout, enabling buyers to split their insurance premium into installments in a buy-now-pay-later (BNPL) style arrangement. This approach removes a key barrier to insurance adoption by offering flexible payment options at the point of purchase, without requiring a credit card. APFS was selected for the tenth cohort of Tenity's Fin/Tech Accelerator Program in Singapore (Fall 2025, Batch X), receiving initial investment of up to SGD 450,000 from Tenity's Incubation Fund II. APFS targets the Southeast Asian insurance market, where credit card penetration is low and premium affordability is a meaningful barrier to coverage.