AFINIT

AFINIT (formerly BalanceHero Korea) is a Seoul-based fintech company that operates an AI/ML-powered alternative credit scoring and financial services platform, primarily targeting underserved populations in India. The company's platform has processed over 28 million cumulative transactions worth more than 2 trillion Korean won, and its consumer app has surpassed 100 million downloads on Google Play with a 4.5 rating. AFINIT partners with more than 8 financial institutions to offer inclusive financial products to people who lack traditional credit histories, enabling access to loans and financial services for the estimated 80% of India's 1.4 billion population that is underbanked. The company was recognized as a finalist for a fintech award at India Tech Brand Awards and is certified as a Great Place to Work in India.