Humanizing technology with Emotion AI
Affectiva, now part of the Smart Eye group, was founded in 2009 by Dr. Rana el Kaliouby and Dr. Rosalind Picard as a spin-off from the MIT Media Lab. The company created and defined the Emotion AI category, building technology that detects nuanced human emotions, cognitive states, and activities via facial expressions and body language. Its solutions serve media analytics—used by 90% of the world's largest advertisers—and automotive interior sensing for leading car manufacturers.
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