10pct.

10pct. (10pct. Kabushiki Kaisha) is a Tokyo-based hotel ghost operator founded on July 25, 2023. The company enables hotel and inn owners to outsource operations partially or fully through a data-driven, AI-human collaborative model. Unlike traditional full-service management contracts, 10pct. offers modular, bespoke operational support — covering revenue management strategy, brand standardization across multi-property portfolios, and back-office/on-site task separation — letting clients engage only the specific functions they need. The company began operating the Matsuenosho ryokan in Yuno-hana Onsen, Kyoto in October 2025, and has been selected for Tokushima Prefecture's Tourism Startup Subsidy in 2026. It also partners with Tochigi Bank to advance a regional tourism capital circulation model. The company's mission is to make world-class hotel creation accessible to any passionate operator or entrepreneur.