1-2-3.tv

Acquired

Munich, Germany · Founded 2004

Headquarters
Munich
Employees
201–500
Founded
2004
Business Model
B2C
Website
1-2-3.tv

About

1-2-3.tv (now branded 123.live) is a German live shopping and teleshopping company founded in 2004 as the first German auction-format TV shopping channel, reaching over 35 million households in Germany and Austria. The company operates a continuous live broadcast combining TV shopping with real-time online auctions, where all bidders pay the same lowest final price. Its product range spans fashion, jewelry, watches, beauty, home goods, and collectibles, sold through TV broadcast, website, and mobile apps. In 2021, US media group iMedia Brands acquired 1-2-3.tv from German investment company Arcus Capital.

Summary

1-2-3.tv is an E-Commerce company based in Munich, Germany, founded in 2004.

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Funding History

AcquisitionSep 2021
$103.6M

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